The Rebranding Process

Recently I was having a conversation with the CEO of a local media broadcast organization and I was outlining what a rebranding process should look like for their organization. I thought it would make for a great blog post, so here goes (By the way, I’m sorry in advance for the length of this post— I’m only skimming the surface of all of these ideas and issues, but as you can see it is an incredibly complex process).

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The Tim Ferriss Podcast with Ed Catmull, Author of Creativity, Inc.

I'm a big fan of Tim Ferriss' best-selling title, the 4 Hour Workweek and I like a lot of what he has to say. I don't agree with everything he endorses, but I love his approach to lifestyle design. I also loved the book, Creativity, Inc. by Ed Catmull, President of Pixar and Disney Animation. So this episode of the Tim Ferriss podcast with Catmull as his guest is a no-brainer. If you are interested at all in what makes Pixar and Disney Animation so successful, interested in some more Ed's personal insight into the life of Steve Jobs or if you just liked the book, take a listen.

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