When you consider developing a new vision statement, instead of writing a sentence that won’t do anything, think about ways to forge a vision that is compelling and important enough that it must be shared.
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One of the most common reasons that organizations struggle to develop a powerful vision is that their vision casting process has little or no structure, or is otherwise highly ineffective. It doesn’t have to be this way, though.
Read Morehttp://hbr.org/1996/09/building-your-companys-vision/ar/1
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