As part of a new series I’m calling “90 Minute Brand Strategy”, I’m going to apply some of my Brand Mountain Framework (BMF) to the classic brand, Ace Hardware (Ace). You most likely have seen their retail stores around the country. Their website says they have 4,700 stores around the world, most of which are independently owned.
Read MoreRecently I was having a conversation with the CEO of a local media broadcast organization and I was outlining what a rebranding process should look like for their organization. I thought it would make for a great blog post, so here goes (By the way, I’m sorry in advance for the length of this post— I’m only skimming the surface of all of these ideas and issues, but as you can see it is an incredibly complex process).
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