I help companies transform their brands using a proven, strategic approach, enabling them to connect with customers and grow their business.



  • Mission, Vision, Values

  • Brand Audit

  • Competitive Audit

  • Customer Research

  • Positioning

  • Brand Attributes


  • Branding Workshops

  • Brand Sprints

  • Culture Mapping

  • Vision Casting


  • Brand Promise

  • Unique Value Proposition

  • Manifesto

  • Core Messaging and Voice

  • Brand Identity

  • Creative Direction


For almost 20 years, I have helped to build powerful brands, as a co-founder of a design and branding agency, and now as an independent consultant.

I use a proven, strategic approach to brand-building:

  1. Simplify the brand to its essential, core truths.

  2. Clarify the brand through authentic messaging.

  3. Amplify the brand identity using the power of design.


The Brand Mountain Framework


Use this powerful worksheet to define the essential attributes of your brand.


Select Brand Strategy Clients


Get Your Free Brand Audit

Let’s schedule a time to chat on the phone, or if you are local to the Boston area, let’s meet to identify opportunities to transform your brand.

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You may want to answer questions such as: What are you hoping to accomplish? In what ways does your brand need help?