Posts in Musings
Case Study: Running a Design Sprint for a Salesforce Implementation

On a recent, hot Monday morning in Texas, I showed up at the headquarters of Volusion, a leading e-commerce platform for small businesses. A while earlier, Volusion had reached out to me to with an interesting proposition: facilitate a Design Sprint for an implementation of the Salesforce Service Cloud — with a long-term goal of delivering a new customer experience platform for the entire organization.

One of the great benefits of Salesforce is its flexibility to be customized to the organization’s needs, but this also represents a great challenge because of the high implementation costs, the breadth of a possibilities, and difficulty building a solution that works for the organization. Enter the Design Sprint, a new option for outsmarting the typical Salesforce implementation challenges.

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The Rebranding Process

Recently I was having a conversation with the CEO of a local media broadcast organization and I was outlining what a rebranding process should look like for their organization. I thought it would make for a great blog post, so here goes (By the way, I’m sorry in advance for the length of this post— I’m only skimming the surface of all of these ideas and issues, but as you can see it is an incredibly complex process).

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